Chermayeff & Geismar, American logo duo

"A new language, visual or verbal, must be couched in a language that is already understood. " - Ivan Chermayeff"Trademark design challenges us to use all the magic and intelligence at our command, all our skill, knowledge, vision, and ability in the creation of a single, clear, direct image that will embody the character and aspirations of the organizations that come to us in search of identity." - Chermayeff & Geismar












